I am outnumbered in my house. I have a wife and two little girls. When it comes to looking for toys that look like my daughters, we also have a tendency to feel outnumbered. It can be tough to find playthings with faces of color. Kemi Tignor aims to make them more commonplace with her company, Little Likes Kids. She creates puzzles, games, and more for children 6 years old and younger. That’s right in my wheelhouse right now. The goal here isn’t just to make sure that children of color see themselves in their own playthings. She also wants to make sure that white children have access to these toys, too. That way they’re familiar with how diverse the world truly is.
Kemi’s story is pretty interesting (otherwise, I wouldn’t have invited her on the show, right?). As I told her, I’ve met a number of people who’ve created a business out of something they were already doing, like cooking or crafting. But who comes up with a game? Kemi Tignor does. As far as she’s concerned, being a mother already made her an expert in toys. All she had to do was flip the switch from consumer to producer. This woman’s knowledge of creating a business from scratch and expanding it is absolutely impressive. From learning about sourcing and production, to keeping an eye on potential competition, she’s running this business like a mogul.
When you look at where she’s got her products placed, you can tell people find value in what this company does. From Amazon to Anthropologie, her puzzles and games are in several high end places. If you live in the Washington, DC area, you’ll be hard pressed to find a place where you’re not close to one of her playthings– whether it’s in a store or someone’s home.