The vibe for Campfire Coffee Company is like none other. Black people… enjoying coffee… in the Great Outdoors. It’s not something that you’ll see a lot of from just about any marketing campaign. Yet to Quincy Henry, it’s all been a part of his life for years now. Quincy started Campfire Coffee Company a couple of years ago with his wife, Whitni. Life tried to put them through the grinder and they put coffee beans in that grinder instead. As of this writing, Campfire has only been around for a couple of years, but business is booming. They started selling out right after opening an online store. Even now, after they’ve increased their capacity, some stuff still sells out quickly.
As someone who’s only recently gotten into drinking black coffee, to me there’s a noticeable difference versus the stuff that I normally buy or find at work or anywhere else. It’s worth noting one thing about Campfire that I haven’t seen with a lot of independent coffee roasters (let alone Black owned ones): they offer K-Cups. I immediately clicked on “add to cart” based on that alone.
I bought my first batch hoping I’d get it in time to enjoy it while talking with Quincy. Being able to sip on my quick brew while talking with the man who created it was absolutely rewarding. In a short amount of time, Quincy and his wife managed to pick up a ton of knowledge on coffee making and running a shop. They’ve created something that a lot of people value. And now, they stand on the cusp of being able to take their business to a level that most coffee roasters never see.
But the business doesn’t stop with roasting and selling coffee. Quincy and his family live the whole outdoorsy aesthetic that’s implied when you hear a name like “Campfire Coffee.” The Henrys are avid campers. They have three kids who’ve been out camping as young as 2 weeks old. And even while running a quickly expanding business, you’ll still often find them out in the woods somewhere around Tacoma, Washington. They’ve leveraged their business to help more people, particularly people of color, to get outdoors and enjoy nature. It goes beyond just telling people, to get outside. They’ve been covering the costs of people to get out into their area’s campsites and cabins. It’s just something they won’t brag about on social media. Their message to Black folks who think dismiss being outside as something reserved for people who don’t look like them: The outdoors is for you, too.